At Fido Fresh, we believe what goes into your dog’s bowl matters. That’s why we proudly use RSPCA Approved chicken in our fresh dog food meals. It’s a choice that’s still rare in Australia’s fresh dog food space, but one that reflects what we care about most: quality, transparency, and animal welfare.
What Is RSPCA Approved Chicken?
RSPCA Approved chicken comes from farms certified under the RSPCA Approved Farming Scheme, Australia’s leading independent animal welfare certification. These farms are held to higher standards than conventional farming, ensuring chickens can move freely, perch, scratch, and express natural behaviours.
Importantly, RSPCA Approved farms are independently audited to ensure standards are consistently met. This means when you see RSPCA Approved chicken, you know it’s not just a marketing claim, it’s a verified commitment to better animal welfare.
Why RSPCA Approved Chicken matters in dog food
Using RSPCA Approved chicken goes beyond nutrition. It reflects a more responsible way of producing food.
- Higher animal welfare standards - Chickens are raised with their wellbeing and natural behaviours in mind.
- Greater transparency - Ingredients are traceable to certified farms you can trust.
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Carefully chosen ingredients - Prioritising animal welfare from farm to bowl.
We believe dog food should reflect the same values many of us look for in our own food: honesty, responsibility, and care.
Why many fresh dog food brands don’t use it
Despite the benefits, RSPCA Approved chicken is still uncommon in fresh dog food. One of the main reasons is cost - sourcing higher welfare ingredients costs more than standard alternatives.
Many large commercial fresh brands choose to invest heavily in marketing rather than in higher-welfare ingredients. At Fido Fresh, we take a different approach. Using RSPCA Approved chicken and ethically sourced ingredients always comes before marketing spend. We believe it’s misleading to promote “quality” without backing it up with responsible sourcing.
The Fido Fresh difference
At Fido Fresh, our meals are built around real ingredients, real nutrition, and real care. We combine RSPCA Approved chicken with high-quality Aussie wholefoods and pet nutritionist formulations to create fresh dog food that’s nutritious, delicious, and made with integrity.
We’re proudly dog-obsessed - but our values don’t stop there. We don’t just love dogs, we care about all animals.
