About Fido Fresh

Real Food for Real Dogs. Made in Sydney's Inner West.

Fido Fresh is a boutique fresh dog food brand born in Leichhardt, Inner West Sydney. We partner with leading pet nutritionists and veterinarian Dr Nitasha Chaudhary to craft science-backed, fresh and balanced recipes — formulated to AAFCO and FEDIAF standards, made with ingredients you can actually see in the bowl.

Unlike heavily processed pet food that arrives as unrecognisable mush, our meals are made with grass-fed Aussie beef, RSPCA Approved chicken, responsibly sourced salmon and Australian wholefoods you'd recognise from your own kitchen.

No mystery ingredients. No mass production. No lock-in contracts. Just real food, cooked with care, delivered frozen to your door Australia-wide.

We deliver Australia-wide 🐾

We're proud to be a Sydney-born business with a growing community across Australia. We currently deliver to:

  • Sydney & surrounds (Inner West, Eastern Suburbs, North Shore, Hills District, Western Sydney)
  • Melbourne & surrounds
  • Brisbane & Gold Coast
  • Canberra & ACT
  • Perth & surrounds
  • Adelaide & surrounds
  • Cairns & Far North Queensland

See full delivery information →

It all started with Cindy...

In 2019, Cindy joined the Issa family, but within a year, she was gaining weight, and her poops were consistently runny. Naturally curious, Hassan decided to delve a bit deeper into the giant pet food companies and he finally connected the dots. This wasn’t food at all, it was a mixture of low-quality ingredients cooked at nutrient-zapping temperatures. The food was literally making Cindy overweight and unhealthy. This realisation prompted a change. Hassan teamed up with leading pet nutritionists and Dr Nitasha Chaudhary to create fresh, nutritionally balanced meals made with real, human-grade ingredients, a transformation that not only revitalised Cindy's health, but also inspired Hassan to share their newfound vitality with all dog lovers.

See our meals