About Us

We’re passionate about 2 things, healthy dogs and a healthy planet

Located in Leichhardt, in the Inner West of Sydney is where Fido Fresh was born.

We're dedicated to lengthening and optimising our furry friend's lives, sustainably. Partnering with leading pet nutritionists, we've crafted science-backed, fresh, and balanced recipes that target your dog's optimal well-being. It's our mission to ensure that every dog enjoys a life as healthy as humanly possible.

But our commitment goes beyond the bowl. We're deeply invested in ethical sourcing and responsible farming practices. We take pride in using RSPCA Approved poultry, supporting farmers who uphold humane treatment and care for their animals. This collaboration is not just about what goes into our ingredients; it's a part of our greater mission to promote kindness and compassion, paving the way for a brighter, more ethical future.

 

It all started with Cindy...

In 2019, Cindy joined the Issa family, but within a year, she was gaining weight, and her poops were consistently runny. Naturally curious, Hassan Issa decided to delve a bit deeper into the giant pet food companies and he finally connected the dots. This wasn’t food at all, it was a mixture of low-quality ingredients cooked at nutrient-zapping temperatures. The food was literally making Cindy overweight and unhealthy. This realisation prompted a change. Hassan teamed up with leading pet nutritionists to create fresh, nutritionally balanced meals made with real, human-grade ingredients, a transformation that not only revitalised Cindy's health, but also inspired Hassan to share their newfound vitality with all dog lovers.

See our meals