We’ve been trained to feed commercial supermarket “dog food.”
5 things every dog parent should know
Meat by-products are common in cheaper supermarket brands, which are composed of rendered leftover animal parts. Instead of going to landfill, diseased meats are allowed in dog food if rendered at high heat (source: AAFCO). These by-products are generally not fit for human consumption, so why would we feed our dogs this?
Cooking wet and dry food using extreme high temperature vats results in significant vitamin and nutrient loss. Cooking at very high temperatures is known to produce carcinogens. Artificial preservatives are used to preserve dog food so it can sit on supermarket shelves for months and months.
While the picture on the bag suggests that the brown ball inside was made with a beautiful chicken breast on a picturesque farm, the reality can instead be low quality by-product chicken leftover waste, mixed with grains, fillers and artificial preservatives.
Mars and Nestle together own most of the brands on our supermarket shelves. Choice is a misconception. They train our vets, publish the research and own some of the vets. Read the packaging, understand the ingredients if you don’t want a candy company making your Fido’s food.
Want to see how we stack up against the big industrial brands? Read our Boutique vs. Factory Fresh comparison here.
Obesity is the biggest health issue facing our dogs. According to research conducted by the RSPCA, 33.5% of dogs are overweight, and of that, 8% are obese. Feeding guidelines by pet food companies have conditioned us to over feeding with a one-size fits all approach.
What's AAFCO and FEDIAF?
Complete and balanced dog food should follow AAFCO guidelines (American Pet Food Industry Guidelines) and/or FEDIAF guidelines (European Pet Food Industry Federation). These guidelines help ensure that the dog food you're feeding your Fido has undergone the appropriate analysis and has the necessary, required nutrients.
Fido Fresh recipes exceed both guidelines.
Nutritional Analysis
When buying food for your Fido, make sure AAFCO and/or FEDIAF Pet Food Industry Guidelines are clearly displayed, and the nutritional breakdown shown.
- Guaranteed Analysis - lists the percentage of each of the nutrients in the food.
- Nutritional Adequacy Statement - indicates that the food is complete and balanced for a particular life stage.
- Feeding Guidelines - indicates how much to feed your Fido. See our Feeding guidelines for our Chicken Dish with Salmon recipe here.
Fido Fresh Chicken Dish with Salmon Nutritional Analysis can be found here.
What Fido Fresh does differently
Quality human-grade ingredients you can see, and taste!
√ Ethically sourced, RSPCA Approved chicken and wild-caught salmon.
√ It goes beyond Fido's bowl, we care about all animals!
√ Our recipes are suitable for puppies, adults and senior dogs.
√ More tasty dishes to come soon!
The incredible health benefits
See our meals-
Better digestion, less stink in the garden
Human-grade ingredients, fresh and balanced recipes = less smell, less mess, less fuss.
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More energy and playfulness
High in protein and nutritionally balanced recipes are Fidos best source of energy.
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Shinier, healthier coat and less itching
Thanks to good fats and nutrients. Keeps Fidos healthy both inside and out.
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Easy-to-maintain healthy weight
Personalised feeding guide gets Fidos to their healthy weight. No one-size fits all.
Unleashing health and happiness in every bite
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Chicken Dish with Salmon - Starter Pack (4 Packs)
Regular price $49.95Regular priceUnit price per$74.95Sale price $49.95Sale -
Chicken Dish with Salmon (10 Packs)
Regular price $129.00Regular priceUnit price per -
Beef Dish with Squash - Starter Pack (4 Packs)
Regular price $49.95Regular priceUnit price per$74.95Sale price $49.95Sale -
Beef Dish with Squash (10 Packs)
Regular price $129.00Regular priceUnit price per
